The Complete Handbook of Brochures
A practical reference for buying, producing, and using print and digital brochures effectively
by Alumigogo Books
non-fiction
The definitive, vendor-neutral guide to planning, producing, and purchasing effective print and digital brochures.
About this book
Brochures remain a core tool for communicating detailed value propositions face-to-face. Yet most guidance on producing them is either a thinly-veiled sales pitch from a printing company or a list of software features. This handbook cuts through both, offering a practical, reference-style approach to the entire process, from the initial grid layout to the final delivery carton of finished pieces. It's for the people who actually do the work: the marketing manager juggling a product launch, the small business owner creating a service menu, or the designer specifying files.
Reader Reviews
Michael Miller
★★★★★I've bought a lot of 'how to make marketing materials' guides over the years, and they're usually just design inspiration books with clever buzzwords. This one is different. The chapter on Understanding Brochures gets right down to it, explaining why a tri-fold might be a terrible idea for a technical product spec while still being perfect for a restaurant menu. It's a reference, not a coffee table book, and the maintenance and troubleshooting sections on paper jams and printer file issues have already saved me a call to my supplier. My only gripe is I wish it had a bit more on photography direction, but that's probably a different book.
Paul Williams
★★★★★It's a solid, no-nonsense handbook and I will likely keep it on my shelf. The information on paper weights and folding is genuinely useful and clearly written. That said, I was expecting a bit more on the digital side of things, and the chapter on future trends felt a little too cautious, even for a reference work. As a strictly print-focused manual it's a five-star, but for someone like me whose work is split between print and PDFs, it felt like half the story was briefly told. Still recommended, but manage your expectations about digital content.
Andrew Young
★★★★★As a small business owner who has never bought commercial printing before, this book was a lifesaver. I appreciated that it didn't assume I knew what 'self-cover' or 'C-fold' meant, but it also didn't dumb things down. The step-by-step on how to talk to a supplier and spec out a job for our service menu was worth the price alone. I did skim a few sections on maintenance which weren't relevant to me, but I'd rather have too much information than too little. A genuinely practical resource.